HipType, a suite of tools to add interactivity and analytics to iBooks Author, was a project developed during a three-day trip on Startupbus 2012 to Austin, TX. As one of a four-member team I managed UX, visual design and helped with business development.

An iOS app for managing diabetes care.

Decorati.com was a popular interior design startup that incorporated high-end ecommerce, designer portfolios and interior design inspiration in one place. The site featured 500+ top design trade-only manufacturers and over 80,000 products and was acquired by Gilt Groupe in 2011. I managed user experience, visual design and branding for three years, overseeing a complete site redesign, major pivots and the launch of numerous new products and features.

Decorati in the New York Times

Decorati in TechCrunch

Cornerstory.com, currently in beta, is a location-based social storytelling platform that allows users to share their experiences — and experience the world — in an unprecedented new way.

I founded, designed and coded this site and am currently preparing for launch in February 2012.

This portfolio and blog package for interior designer Shane Reilly, based in wordpress, was designed for maximum flexibility. The blog handles video, text and twitter posts in unique ways; the portfolio includes a backend for client management.

Each week, decorati.com sent an email digest to its userbase of over 50,000 designers and design enthusiasts. These anticipated emails were presented in appealing editorial style. I was in charge of every step of this process, from writing headlines to designing unique editorial graphics.