Decorati.com was a game-changing interior design space startup that consolidated a diverse range of 500+ top design trade-only manufacturers and over 80,000 products. It was acquired by Gilt Groupe in 2011. I managed user experience, visual design and branding for three years, including a complete redesign and the design of numerous new products and features.


Each week, decorati.com sent an email digest to its userbase of over 50,000 designers and design enthusiasts. These anticipated emails were presented in appealing editorial style. I was in charge of every step of this process, from writing headlines to designing unique editorial graphics.

As the co-host of a fundraiser for SF Assemblyman Tom Ammiano, I wanted to donate my time to create something special for the event and campaign. These invitations doubled as placecards for the fundraiser banquet.

An 11×17″ piece that doubled as a poster and a mailer. I designed the front and the back so that they could be placed side by side to make a huge, eye-catching poster.

Identity system/stationery. Won a gold Addy award and was featured in HOW magazine’s October 2007 edition.
